ABOUT LERNER FILM
Incorporated in 1985, Lerner Film has produced TV campaigns and films for some of America's largest advertising agencies and their clients, including Toyota, Hyundai, Sonic, American Girl, and Nokia.
In 1990 when small-footprint video cameras first became available, Lerner Film became an early adopter, using the new technology to produce documentary-style TV spots in the "real people" genre; the opening volley in what was to become "reality TV." Soon thereafter Digital Video emerged and in 1998 Arnie directed the digitally shot, reality-based Super Bowl TV spot for Mail Boxes, Etc that Advertising Age referred to as "the best idea on the Super Bowl."
In 2000 the marketing team of Sharp HealthCare and its advertising agency, Badami and Associates, conceived the idea of a series of 30-minute branded entertainment documentary programs that would demonstrate patient-centered care at San Diego's health care leader. Accordingly, the Lerner Film team developed minimally invasive production techniques, capturing moments in health care as they occured. Utilizing available-light digital cinematography and crews who could work without affecting the intimate nature of medical practice, "Authentic Storytelling in Healthcare" was born.
This began a remarkable decade-long collaborative relationship. Lerner, Sharp, and Badami produced ten annual Episodes of the successful medical reality series, Stories of the Sharp Experience, and companion TV commercials. The Pacific Southwest Chapter of the National Academy of Television Arts & Sciences has presented the team with 15 Emmy Awards, including three directing Emmys for Arnie.
Lerner Film began producing patient-based narratives for Presbyterian Healthcare Services (Albuquerque, NM) in 2009. Now numbering over two dozen, these stories were first edited into 30-second and 60-second TV spots, web segments and cine-ads. The content was subsequently repurposed for internal usage in a number of ways including foundation fund-raising and employee orientation, as well as for financial market and Baldridge Award presentations. Web versions of many of these stories can be seen on Presbyterian's micro-site yourstoryisourstory.org.
6811 FOURTH ST NW
ALBUQUERQUE, NM 87107
(505) 242-4422 or (505) 235-1940